How to Create a Killer Esthetician Bio

You say aesthetician, I say esthetician: the fact is, regardless of how you spell it, one thing everyone needs is a killer bio! Whether you’re a student or accomplished professional, a great bio is important for your esthetics career. So, what does it take to craft a cool bio that says WOW? Check out our 5 tips to give you some inspiration and get your creativity flowing.

Why do I need a bio?

Good question. Your bio not only tells your readers (visiting your website or in your marketing materials) or a prospective employer who you are and what you do; it engages them and makes them want to know more about you. A good esthetician bio should be used throughout your marketing – social media, website, printed materials including your treatment menu and email campaigns.

In a nutshell, your bio is a story about your life as it relates to your profession. It’s a little like a resume, but instead of listing your specific skills and work experience, it weaves those things into an engaging, easy to read brief highlighting your objectives and showcasing your brand identity.

Your bio is the first impression you make on your clients before they meet you, talk to you on the phone or via virtual consult or book an appointment. It’s critical you deliver a powerful impact to get and keep their attention.

Crafting Your Esthetician Bio: 5 Tips

1. The 3 P’s: Positive, Passionate, Professional. Keep it light and engaging (but professional) – like you are having a conversation with the reader.

2. Get Personal: Add something about you that isn’t specifically esthetics related. Are you a vulture for culture? Do you love to travel or garden? Adding something about you makes you more relatable and approachable.