Serums Again? Yes!

You just can’t overemphasize the importance of serums. Scroll through any skin-care influencer’s Insta-feed, blog or take a peek into your esthetician’s product bag for proof. So let’s just say if you haven’t yet, you should start incorporating serums into your skin-care regimen. And for the rest of this month, our customer’s faves – lightweight, fast absorbing Hydro Collagen and Multi Fruit Hydration Gel are sale priced to help you hydrate and protect during summer.

Why do I need a serum? As people have become savvier about their skin-care routines, they recognize the benefits of layering products. By using a serum, you can intensify the strength of your regimen to provide a more comprehensive approach to anti-aging, blemish control and hydration. Serums are formulated with a higher concentration of active ingredients so that a small amount is sufficient to cover the entire face. The texture is usually lighter than a moisturizer, so it can be used as a stand-alone product for someone with oilier skin or under a moisturizer for anyone who needs more hydration.

When should I use it?

Apply serums twice daily after cleansing – morning and night. They are the first products that should be applied to the skin after cleansing and toning. Use sunscreen (or a combination sunscreen/moisturizer) during the day and moisturize appropriate for your skin type over the serum at night. Apply with one or two fingers (to avoid wasting it on your hands) and massage thoroughly into the skin.

Which one is best for my skin?

That depends on your skincare goals. Both the active ingredients and the texture of your serum provides a variety of functions and benefits. Water based serums are better suited for oily and blemish prone skin, while heavier formulations or those formulated with oils tend to work well for mature and drier skin. However, it’s really the combination of active ingredients that define the serum.

Visit our Serums product page for more information on which ingredients are best for your skin – keeping in mind that skin is continually responding to changes in the seasons, weather, your diet, stress, and activity levels. If in doubt – start with Hydro Collagen Serum – it’s lightweight texture and rapid absorption, make it a great layering tool for all skin types.