The Five: 5 Tips to Help You Be the Best Esti Ever

You are amazing at what you do – whether you are a wax diva, facial fanatic, or the princess of peels – and your clients rely on your skills to give them that glow from the inside out. But the best estheticians among us (and that includes you) know that to increase and retain their client base and grow a profitable business they need to continually find ways to shine – to position themselves as experts in technique, skills, customer service and innovation. The following are 5 tips from us to help.

1. Customize your consult forms: It’s super important to know as much about your client as possible – way past the basics. You want to learn more about who they are, how they live, their skincare and lifestyle routines and any experiences that will help you diagnose and treat them from the inside out. Some categories you’ll want to include:

· Skin type: While skin will vary from treatment to treatment depending on several factors (seasons, diet, stress, illness, hormonal issues, etc.) your client will have their own set of basic characteristics. (Dry, sensitive, oily/blemish prone, combination, normal)

· Skincare goals: They’re different for everyone. Certain clients will be focused on minimizing signs of aging, while others want to reduce redness/inflammation, or clear up problem skin conditions. Knowing your client’s goals and working with them as they change and evolve is critical when creating a personal treatment plan that keeps them coming back to you – the expert!

· Maintenance & Challenges: Does your client suffer from breakouts? Is their skin dry or flaky? Do they struggle with inflammation or rosacea? Treating and maintaining healthy, glowing skin is a primary reason why clients seek out estheticians. For others it is a way to solve skincare challenges. Identifying your clients’ frustrations and challenges will help you find the best treatment plan for relieving them.

· Previous treatments & medical history: This includes any history of allergies, or special medical concerns as well as facials, laser, waxing, thermal, injections, peels, and other treatments. Be the best and do a deep dive into the details of your client’s treatment and medical history.

· Skincare products: Get familiar with your clients’ current skincare routine and products so you can recommend appropriately. Ask not only about the type of product they use, but the skincare line, frequency of use, and how they use.

2. Focus on Client Retention: Our variation on an old saying: Get new clients but keep the old – one is silver, and the other’s gold. Client retention in the esthetic world is key. Market to build your base but continue to focus on creative ways to keep client loyalty.