The More You Know, The More You Grow (and show!)


At the Euro, we’re committed to helping our students gain more than just the basic knowledge and skills that are required to become a licensed esthetics professional. After training, when you begin your real-world experience, you’ll probably realize you need to expand that basic skill set based on your interests as well as attending to client’s needs.

Whatever your reason – becoming a specialist in a particular field of esthetics or keeping up on trends and new research, continuing ed is a must.

Read this article by Gaynor Farmer-Katics, esthetician and educator with 40 years of industry experience. She shares her knowledge along with thoughts from other industry professionals on the importance of ongoing education to your career success.


“Typically, I take courses to enhance my knowledge of skin care and application of new or more innovative tools and ingredients. However, I found myself during the pandemic wanting more business knowledge and application of more sophisticated ideas, methods and strategies for growing my personal brand, as well as my overall performance as a practitioner. My motivation is simple—increase my knowledge, increase my value. As part of my personal brand, my mission statement is “to provide my spa guests with the highest levels of service, education, empowerment and passion” through the performance of my treatments, and that cannot be done without the additional information and expertise acquired via advanced education.” -Liliana Aranda, L.E., CMLD, owner of Faces by Liliana and Atelier Liliana


“Taking my continuous professional development seriously, I want to ensure I am up to date with all current thinking and techniques, so that my clients receive the very best care from me. Then, they can achieve the results they crave that will keep them returning time and time again. It’s important to choose a training provider with a proven track record and experience to ensure what I will be learning is credible and will help to boost my business and revenue. Online learning has stepped up a gear in the past 18 months, and many training providers have embraced new ways to ensure effective learning that can be refreshed time and time again without needing to leave home, giving versatility and flexibility for ongoing learning.” -Matt Taylor, brand and education manager of Eve Taylor in the U.K.


“It’s important to me that the tutor is experienced and has a good amount of knowledge. I can then concentrate on the subject to enhance my skills to benefit my business and my clients. My newly gained skills allow my clients to enjoy a variety of treatments or enhancement to the treatments they already love, keeping the experience fresh for them (and me). The benefits to my business are clear; I’m booked up over four weeks in advance, sometimes more. The biggest thing for me is that I keep my knowledge relevant and up to date within this fast-paced industry.” -Nicola Coffield, beauty and holistic therapist and college lecturer at Perth College in Scotland.


Now we’ve established the multiple benefits of ongoing education, let’s look at how you can create a road map to take you on this journey. In the U.S. and U.K., many estheticians are solo or self-employed, so they are responsible for their own learning, skills and career enrichment. They have to identify their own needs, decide how to achieve these goals, find learning resources and chart their progress.


Your Learning Style

We learn things from the outside world through our senses, mainly through what we see, hear or touch. This is known as the VAK learning style model and can help you determine your dominant learning style.1 Knowing your preferred learning style will help you select the most efficient methods of learning for you.

Read the learning style descriptions provided here. If you still can’t decide what type of learner you are, complete an assessment at www.educationplanner.org/students/self-assessments/learning-styles.shtml.

Remember we use all visual, kinetic and auditory styles, but we may favor one learning style more than another and is often easier and more enjoyable to use this style for you.



The Visual Learner

The visual learner learns by seeing things. You like to take in information by reading and through diagrams and pictures. You prefer to see rather than listen. Color, diagrams and pictures help you stay interested.

You usually take detailed notes in lectures, tutorials and meetings.

Visual learning tips. You will take in spoken information better if it’s accompanied by visual aids. Video is a great learning tool for you. Online video courses, webinars, reading books, online articles and trade mags, in-person classes and trade shows are well suited to visual learning. Use color; color code, highlight, circle and underline in your notes.


Auditory Learner

The auditory learner learns by actively hearing and listening. You are likely to be good at remembering conversations and the words to songs. You prefer to listen to instructions than read them and may not take notes. You get very distracted by noise and may read slowly. You may find complicated diagrams difficult to interpret.

Auditory learning tips. Online video courses, podcasts, in-person classes and trade shows will work for you. You’ll take in info better if it is accompanied with audio. Try reading out loud the info you want to take in.

Talking through new concepts and ideas w